On July 16, The Sandbox and GBM Auctions hosted an epic metaverse event featuring 110 virtual LAND parcels—including four exclusive estate plots—and 220 branded avatars tied to 22 major IPs. Through GBM’s “Win‑Win” protocol, every participant received refunds and incentives even if outbid. The auction flipped traditional NFT scarcity models, encouraging broader participation and transparent price discovery.
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